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This policy describes the technologies we use to store or access information on your device - for example, through cookies or similar methods. This enables us to realize the purposes listed here as soon as you access or use our website.
For the sake of simplicity, we use the term 'tracker' for all technologies used. The term 'cookie' is only used when we explicitly mean cookies in the browser.
Some processing with trackers requires your consent. You can revoke this at any time - you will find the options for doing so in this policy.
We use both our own trackers ('first-party') and third-party services ('third-party'). The lifespan of individual cookies depends on the provider - some end when the browser is closed, others remain stored for longer. Details can be found below or in the privacy policies of the respective third-party providers.
How we use trackers
1. functionality
This website uses cookies and similar technologies that are necessary to provide basic functions and requested services
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Technical cookies
Runtime:
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We use trackers to measure visitor numbers and evaluate user behavior. This enables us to continuously improve our website
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Matomo (self-hosted)
Matomo is an open source analytics software that we run directly on our servers. No data is passed on to third parties.
Data collected: IP address, usage data, cookies
Runtimes:
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We use trackers to display personalized advertising and measure its effectiveness
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Some of these services are part of the IAB Transparency and Consent Framework, which provides more transparency and control over online advertising. qConv uses iubenda (ID 123) as its consent management platform.
Google AdSense (Google Ireland Limited)
Google AdSense is an advertising system that uses cookies ('DoubleClick') to analyze the use of our website and responses to ads. Users can deactivate DoubleClick cookies via the ad settings.
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If you refuse the use of trackers, some functions of our website may not be available or may only be available to a limited extent.
Provider and controller
Bobby Zuber
NIE: Y4291153B
Calle Vista Valle 34, Villa 4
38768 El Paso
Santa Cruz de Tenerife, Spain
Email: [email protected]
As we cannot fully control all third-party trackers, we refer to the privacy policies of the respective providers for detailed information. If you have any questions, please contact us directly.
Terms
Personal data: information that can be used to directly or indirectly identify a person
.
Usage data: Automatically collected data such as IP address, browser information, length of visit or click paths.
Tracker: Technologies such as cookies, pixels, scripts or fingerprinting.
Cookie: Small text file that is stored in the browser.
Controller: The person or body that decides on the purposes and means of data processing.
Black Friday week: Get our API at a special price. Get it now. Get more detailed color conversion results - perfect for web projects, plugins, internal tools or SaaS applications. Valid from 2025-11-24 up to and including 2025-11-30 (23:59 CET)
First enter the color code to find the conversion and the best matching colors. After that, you can create palettes by clicking on and download color samples.
If you want to compare color collections from the U.S. market, you can convert colors from Kelly-Moore to Sherwin-Williams (SW). The Kelly-Moore shade is matched against the extensive Sherwin-Williams range to find the perceptually closest equivalent. This makes it easy to transfer existing color concepts across materials and supply chains.
Converting Kelly-Moore to Sherwin-Williams is particularly helpful for designers, painters, and architects working with U.S. color systems. qConv automatically calculates the most accurate SW match and displays LAB comparison, Delta-E value, and a visual preview.
Since both manufacturers use different pigments and binders, the conversion from Kelly-Moore to Sherwin-Williams is not exact but provides a highly precise visual approximation — ideal for reproductions, renovations, and international design coordination.
How Does the Conversion Work?
In the conversion from Kelly-Moore to Sherwin-Williams, qConv compares the LAB values of the Kelly-Moore color with the official SW database. Through a Delta-E analysis (CIEDE2000), the perceptually closest color match is determined. The result is displayed as an SW code, for example SW 7008 Alabaster or SW 7029 Agreeable Gray.
For example, Kelly-Moore Swiss Coffee 23 closely matches Sherwin-Williams SW 7012 Creamy. qConv automatically displays this conversion from Kelly-Moore to Sherwin-Williams and adds LAB comparison and visual color preview.
This color conversion from Kelly-Moore to SW helps designers and clients maintain consistent palettes across systems — for interiors, wall coatings, or exterior projects.
Example & Application
Example: The color Kelly-Moore Coastal Fog KM4575-1 is very similar to SW 7649 Silverplate in the Kelly-Moore to Sherwin-Williams conversion. qConv visually displays this match and offers optional alternatives with slightly warmer or cooler nuances.
The conversion from Kelly-Moore to SW is ideal for projects that require color harmonization between manufacturers — such as international collaborations or reorder processes. qConv instantly provides the most accurate match for your project.
Our tip: Use the Kelly-Moore→SW conversion to align identical or comparable colors from different brands for U.S.-based projects. This ensures perfect visual consistency across materials and manufacturers.
* Note:
qConv.com searches for the next matching color from the selected color palette. In most cases, there will be minimal or apparent color differences because there is not an exact match for every color.
Kelly Moore® Paints offers a wide range of durable, color-rich wall paints. The collection is designed for architects, designers, and construction professionals seeking robust, weather-resistant paints with precise color matching.
Usage
The products are used for interiors, façades, and commercial buildings. They are especially popular in the United States and Asia for sustainable building projects.
Tips for Designers & Architects
Choose Kelly Moore if you’re looking for a long-lasting alternative to Behr or Benjamin Moore. With qConv, you can accurately compare digital color values and directly convert them into RAL or NCS equivalents.
The Sherwin-Williams® color system is one of the world’s most comprehensive professional paint collections, featuring more than 1,700 standardized colors used in architecture, interior design, and industrial coatings. Each color is precisely defined by a unique code, ensuring consistent application across different materials and projects.
Sherwin-Williams® paints are formulated for both aesthetic excellence and long-term durability. The brand offers digital color libraries that integrate seamlessly with professional design software, enabling accurate color visualization and matching across print, digital, and real-world surfaces.
Usage
Sherwin-Williams® colors are widely used in residential and commercial architecture, product manufacturing, and brand design. They play a key role in creating mood, atmosphere, and identity within spaces. The color library is available through physical swatches, color fan decks, and digital databases, making it accessible for both design professionals and homeowners.
The system also supports industrial coatings and protective paints, ensuring that the same color tone can be achieved across metals, plastics, and building materials.
Tips for Designers & Architects
When specifying Sherwin-Williams® colors, always verify the finish — matte, satin, semi-gloss, or gloss — as surface texture affects how the color is perceived. For digital projects, qConv allows you to convert any Sherwin-Williams® color into RGB, HEX, or CMYK formats for accurate visualization and brand consistency.
Use qConv to explore matching and complementary colors across Sherwin-Williams®, Pantone®, and RAL® systems to ensure seamless cross-media integration.